The Oxford Dictionary defines consulting as “The business of giving expert advice to other professionals, typically in financial and business matters.” At Communica, providing that advice can be as simple as scheduling regular conference calls or meetings with a client or as complex as providing an on-site Communica employee to act as an embedded strategic consultant.
Finding the Best Approach for You
Our goal is to find the consulting approach that best fits your organization and needs. Many of our clients have their own in-house marketing and design teams. We can work with those teams in any number of ways. We can be an external resource, helping your group gain insight from other industries. We can be a sounding board for ideas. Or we can play a more comprehensive role by providing you with a dedicated person or team to support you on an ongoing basis.
Putting the Communica Team to Work
Necessity is the mother of invention, and the idea of the embedded marketing consultant came about because one of our clients was having trouble filling a critical marketing role and asked us to provide the service on an interim basis until a suitable candidate was identified. This arrangement worked out so well that we have since partnered with other clients in a similar way. We have a very experienced and talented senior leadership team that can be tapped for their strategic smarts.